IMAGO – History
| 2010 | IMAGO turns 20 – there is no reason to take it easy For OPTI we completely redesigned our booth – large, colorful, bright – consolidating all our collections. In mid-2010 we began distribution of SLIGHTS (a collection from Denmark) and of MurMur (from Italy) – a rimless collection featuring a completely new, very simple and patented glazing technique. |
| 2009 | In May and June we initiated a very successful special sale during which we collected thousands of older frames, which were donated to India and Malawi in cooperation with Fachhochschule für Augenoptik, a German school for opticians. Together with our new product manager Volker Grahm we defined new quality standards for all components. We only use screws, hinges, spring hinges, pads, and colors of the best quality from German and European suppliers. Nicodesign will be managing sales and distribution directly from Italy, while we at IMAGO GmbH will be concentrating more strongly on our own collections. Nicodesign Torino with their collections Vanni and Derapage and IMAGO have ended their partnership on friendly terms. |
| 2008 | Due to the overwhelming amount of inquiries i-plain was upgraded to i-plain titanium. IMAGO’s new collections PIX and i-plain are introduced at OPTI in Munich. |
| 2007 | The new collection memory-clap is introduced. |
| 2007 | Construction of a new showroom and of a new exhibition booth. |
| 2005 | with memory-twix. Introduction of PROJECT ONE, a multifocal collection made of 100% beta-titanium. IMAGO begins distributing the collection Vanni by Nico-Design, Torino in Germany. |
| 2003 | by the introduction of memory-flex and was continued in |
| 2002 | The memory-spax system is introduced—a sensational success which was only increased in |
| 2003 | by IMAGO-XXS, the kids’ collection. |
| 2002 | The collection IMAGO-XS targeting especially teenagers is introduced, followed in |
| 2001 | Cooperation with ogi, Minneapolis begins. IMAGO distributes the collection in Europe, Australia and Africa. |
| 2000 | Marco Finster, previously sales manager at Pro-Design, joins IMAGO as a partner. In February the company moves to Valley/Oberlaindern—30 kilometers (20 miles) south of Munich—into a 880-square-meter converted farm building. |
| 1999 | The puristic design of IMAGO’s i-spax collection is introduced at MIDO. |
| 1998 | IMAGO’s titanium collection TITAGO is introduced at MIDO. |
| 1996 | IMAGO’s exclusive ladies’ collection OGAMI is introduced at MIDO in Milan. |
| 1995 | Company is renamed into „IMAGO THE GERMAN EYEWARE CONNECTION GMBH“ and moves to a 360-square-meter ground floor office in Oberhaching. |
| Distribution of the collection in 25 countries all over the world via exclusive wholesalers. |
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| 1992 | Company is renamed into ”IMAGO THE ITALIAN EYEWARE CONNECTION GMBH“. IMAGO is Latin and means ”shape, idea, imagination, silhouette, vision, image“. |
| 1991 | The company moves into a 160-square-meter basement office and introduces the first three IMAGO models—UNO, DUE, TRE. |
| 1990 | Rainer Laepple takes over from optical distributor Alfred Gassner (distributor of the Italian brands Gambini and Divina) and starts out his business in an 80-square-meter basement office in Munich-Ramersdorf. |
