IMAGO – the Collection
For young people who have a zest for fashion as well as a sense of fun about it, yet don’t want to lose their individuality—those who want to stand out from the crowd yet don’t wish to look like exotic birds.
In the collection IMAGO we emphasize elaborate details and up-to-date—even bold—colors. We consider the latest trends, self-confidently interpret them and incorporate them into the latest collections.
IMAGO is Latin and means shape, idea, image, vision, silhouette. Same as the names of company and collection, the first IMAGO models had been given Latin names for years. As we ran out of Latin words, we switched to Tolkien’s Dictionary of Elven Language. Since this source is also close to being exhausted, we already looked for further inspiration in the dictionaries of the Dakota Sioux and New Zealand’s Maori languages.
For young people who have a zest for fashion as well as a sense of fun about it, yet don’t want to lose their individuality—those who want to stand out from the crowd yet don’t wish to look like exotic birds.
In the collection IMAGO we emphasize elaborate details and up-to-date—even bold—colors. We consider the latest trends, self-confidently interpret them and incorporate them into the latest collections.
IMAGO is Latin and means shape, idea, image, vision, silhouette. Same as the names of company and collection, the first IMAGO models had been given Latin names for years. As we ran out of Latin words, we switched to Tolkien’s Dictionary of Elven Language. Since this source is also close to being exhausted, we already looked for further inspiration in the dictionaries of the Dakota Sioux and New Zealand’s Maori languages.