IMAGO XS – the Collection
We were the first to close the gap between ”kids“ and ”grown-ups“. Our teen collection IMAGO.XS has been continually successful since 2002 and specifically targets a previously overlooked age group. Teens between 10 and 16 do not want kids’ frames in garish colors with comic figure prints. They make up their own minds and want ”cool“ frames, like they see their idols wearing in media coverage.
The problem here is that these adult-size frames are too large for their small heads. For our design workshops we invited children and teenagers to fit our stainless steel and acetate models accurately to their faces and applied our findings to the whole collection.
The new segment IMAGO.XS flex features trendy teen models with super-flexible bridges. After all, teens have to be flexible—starting with their glasses.
We were the first to close the gap between ”kids“ and ”grown-ups“. Our teen collection IMAGO.XS has been continually successful since 2002 and specifically targets a previously overlooked age group. Teens between 10 and 16 do not want kids’ frames in garish colors with comic figure prints. They make up their own minds and want ”cool“ frames, like they see their idols wearing in media coverage.
The problem here is that these adult-size frames are too large for their small heads. For our design workshops we invited children and teenagers to fit our stainless steel and acetate models accurately to their faces and applied our findings to the whole collection.
The new segment IMAGO.XS flex features trendy teen models with super-flexible bridges. After all, teens have to be flexible—starting with their glasses.
